While yellowface representations may give us an externalized image to let us know what non-Asian Americans think of Asians and Asian Americans, it is not an Asian American self-representation. ‘Yellowface logics,’ then, are the logics that assume it is okay for the dominant mainstream to project an image of Asians and Asian Americans that it finds interesting, amusing, demeaning, off-putting, or simply worth projecting. It is the image projected outward for popular consumption, consideration, or discussion—the logic that privileges dominant stereotypes and representations over Asian and Asian American self-representations. The projection of yellowface logics offers up a mask of a people as a definition of the peoples themselves.
Burning Angel:“Alright, I know some of you lame asses were offended by me turning someone non-Asian into someone Asian, but Danny is an important member of the BurningAngel family and I really wanted him in this movie – and he actually has a lot of similar features as Glenn and made the most sense to play him,” writes Angel. … I was not doing this to make fun of anyone of any race – I did this because it was a parody. So all you over-sensitive PC people: calm down.”
An example of appalingly bad public relations. Also, yellowface.