Tumblr page for Racebending.com - Media Consumers for Entertainment Equality.

Please feel free to browse our tumblr page for the latest community-sourced information about media representation in Hollywood.

Reblogged from latinageek  36 notes
latinageek:

‘Biracial is Bad’: How KRAFT’s MilkBites Campaign Perpetuates Stereotypes & White Supremacy
Article about Kraft’s MilkBites ads and how they mess up the whole biracial issue by anthropomorphizing a self-loathing food product that’s part milk, part granola.
At first I thought the article was silly, then the more videos I watched the more I could see the point. I have no idea why Kraft couldn’t make a happy Mel the Milkbite that embraced its deliciousness. Weird, clueless marketing.

Latino Rebels gives the MilkBites campaign the side eye for using the “tragic mulatto” myth to sell cereal bars.

"This is not to say that I don’t think race should be portrayed in pop culture. I am not of the “colorblind” camp. Of course race is an issue, and it would be ridiculous to pretend that it’s not. But part of the reason race is an issue is because of campaigns like this one, campaigns that perpetuate stereotypes and marginalize people who don’t neatly fit into preconceived categories.

Sociological Images writes:

" The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children."

latinageek:

‘Biracial is Bad’: How KRAFT’s MilkBites Campaign Perpetuates Stereotypes & White Supremacy

Article about Kraft’s MilkBites ads and how they mess up the whole biracial issue by anthropomorphizing a self-loathing food product that’s part milk, part granola.

At first I thought the article was silly, then the more videos I watched the more I could see the point. I have no idea why Kraft couldn’t make a happy Mel the Milkbite that embraced its deliciousness. Weird, clueless marketing.

Latino Rebels gives the MilkBites campaign the side eye for using the “tragic mulatto” myth to sell cereal bars.

"This is not to say that I don’t think race should be portrayed in pop culture. I am not of the “colorblind” camp. Of course race is an issue, and it would be ridiculous to pretend that it’s not. But part of the reason race is an issue is because of campaigns like this one, campaigns that perpetuate stereotypes and marginalize people who don’t neatly fit into preconceived categories.

Sociological Images writes:

" The problem with a marketing campaign like this is that it trivializes the experience of people with multiple racial/ethnic identities who are still often met with derision and confusion. The first ad above perpetuates the self-fulfilling prophecy about “confused” identities. As a child, I remember family members telling me that they didn’t have a problem with interracial couples but worried about how others might react to their children."
  1. an-accidentalmemory reblogged this from racebending and added:
    Just…why?
  2. obese-starving-artist reblogged this from racebending
  3. indigoisbetter reblogged this from racebending
  4. tifffism reblogged this from racebending
  5. hosith reblogged this from resurrection-rite
  6. supriyahearts reblogged this from racebending
  7. oneofthosekenwayguys reblogged this from racebending
  8. christinasayswhatsnext reblogged this from racebending and added:
    At first glance, I really did wonder if this was making a mountain out of a molehill. After reading and watching though,...
  9. resurrection-rite reblogged this from racebending and added:
    This is so stupid, I actually have a headache now. I can’t. Really. It does seem ridiculous, that anyone could be this...
  10. fuckyeahbutterflysunrider reblogged this from racebending
  11. delusionsofme reblogged this from werewolfau
  12. werewolfau reblogged this from racebending and added:
    NO SERIOUSLY WHAT IS THIS I DON’T I DON’T I DON’T WHAT HE ASKS HIS PARENTS WHY THEY WOULD DO THIS TO HIM I CANT DONE...
  13. nomoretexasgovernorsforpresident reblogged this from racebending
  14. if-our-worlds-collide reblogged this from racebending and added:
    There’s also a really interesting narrative about mental illness, specifically depression. Also, I can’t help but feel a...
  15. republiccitysanctuary reblogged this from baskingsunflower and added:
    …what? I- They just- Kraft…seriously…no. Just no.
  16. pvtbarnes reblogged this from racebending
  17. not-rubato reblogged this from racebending
  18. baskingsunflower reblogged this from racebending and added:
    Being half black/half white myself, this is relevant to my life.
  19. racebending reblogged this from latinageek
  20. tha-htwnbelle reblogged this from latinageek and added:
    Hmm, interesting
  21. latinageek posted this